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What are Promoted Trends?

Note: Promoted Trends are currently unavailable for self-serve advertisers.

Promoted Trends show users time, context, and event-sensitive trends promoted by our advertising partners. These paid Promoted Trends appear at the top of the Trending Topics list on Twitter and are clearly marked as “Promoted.” They can also show within users’ timelines.


Promoted Trends display at either the first or second slots of the "Trends for you" section in your timeline and "Explore" tab. 

Users who click on a Promoted Trend see Twitter search results for that topic, with a related Promoted Tweet from the advertiser at the top. Tweets on search result pages for Promoted Trends are unfiltered, open, and authentic. (Tweets which violate Twitter’s spam and abuse policy are filtered out as usual).


Promoted Trends are visible to all users on Twitter while they are being promoted. Check your timeline and your "Explore" tab’s "Trends for you" list to see them.


Promoted Trends act similar to any other trending topic, and users are able to interact and engage with them in the exact same way. The only difference is that a Promoted Trend is purchased by an advertiser, and is clearly marked as being "Promoted".

Learn more about our Promoted Trends guidelines

FAQs on Promoted Trends

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