Will my configured targeting still work on the Twitter Audience Platform?
Some, but not all, targeting that can be used on timelines, search and profile display placements can also be used in the Twitter Audience Platform. Gender*, Age*, Device, Operating System and Location targeting are fully supported on the Twitter Audience Platform, while targeting based on Language, Custom Audiences, Followers & Follower look-a-likes, Interests and Conversations are supported only to a limited extent. Event, TV & Movie and Keyword targeting are unsupported.
*We no longer apply age or gender targeting to iOS 14.5+ devices without IDFA - in other words, any iOS 14.5+ users that have chosen not to opt into tracking via Apple’s App Tracking Transparency prompt. We will continue to apply any set age or gender targeting to all other devices (including Android).
Will Twitter's standard reporting and tracking capabilities be offered through the Twitter Audience Platform?
Yes, Twitter’s tracking and measurement capabilities will be available through the Twitter Audience Platform. This includes cross-device attribution, flexible post-view, and post-click attribution settings, as well as the ability to see reporting within the campaign dashboard.
Why is the domain name of the Website Button required?
The domain name of the Website Button is required in order to register the creatives with all participating exchanges.