Twitter Audience Platform

The Twitter Audience Platform is a way to drive greater scale for your campaigns by extending your campaign to reach your audience through the thousands of apps they use everyday.

How it works

Under "Creatives" in your campaign setup, you can choose to extend your reach by running your ad on the Twitter Audience Platform. When the box is checked for website clicks, app installs, or app re-engagements campaigns, your ad will not only display on Twitter timelines, but also on our network of thousands of mobile apps on the Twitter Audience Platform.

You can choose the format(s) you want your ad to appear as: Full, Full landscape, Banner, Native, and Medium rectangle. Select your ad category (choosing multiple will limit scale), exclude your ad from certain apps (optional), and enter your website domain to finish.

Frequently asked questions

Will my configured targeting still work on the Twitter Audience Platform?

Some, but not all, targeting that can be used on timelines, search and profile display placements can also be used in the Twitter Audience Platform. Gender, Age, Device, Operating System and Location targeting are fully supported on the Twitter Audience Platform, while targeting based on Language, Custom Audiences, Followers & Follower look-a-likes, Interests and Conversations are supported only to a limited extent. Event, TV & Movie and Keyword targeting are unsupported.

 

Will Twitter's standard reporting and tracking capabilities be offered through the Twitter Audience Platform?

Yes, Twitter’s tracking and measurement capabilities will be available through the Twitter Audience Platform. This includes cross-device attribution, flexible post-view, and post-click attribution settings, as well as the ability to see reporting within the campaign dashboard. 

 

Why is the domain name of the Website Card required?

Yes, the domain name of the Website Card is required in order to register the creatives with all participating exchanges.

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