Uploading videos to your ads account

To create video promoted-only Tweets, you will first have to upload your videos to your Ads account. Read below for steps to upload videos, as well as troubleshooting steps. Find video and media specs here.


How to upload a video to your ads account

  1. Log into your Twitter ads account at ads.twitter.com
  2. Click the Creatives and then Media tabs in the top menu of your account
  3. Within your Media Studio, click the Upload Media button in the top right corner of the page. We support .mov and .mp4 files. Find video specs here
  4. Select your video file from your computer
  5. Your media upload will automatically begin. There will be an upload phase and a processing phase. When finished, your video will appear in your media library

Don't see the Creatives tab? Upload a funding source


Setting video metadata

After you've uploaded a video to your Twitter Ads account, you can set its metadata.

To do this, click the thumbnail within your media library. Then in the open window, click the Settings tab to modify any of the following:

  • Title: Appears directly below the video and can be seen desktop, as well as in the Tweet Details on mobile. If you do not set a title, nothing will appear in this spot
  • Call to action: Appears as floating button on top of the video across both desktop and mobile. Interacting with the CTA results in a browser window opening directing the user to your specified website
  • Description: Appears below the title and can be seen on desktop, as well as Tweet Details on mobile. If you do not set a description, nothing will appear in this spot

Uploading videos FAQs

  • I'm receiving an 'Upload failed' error when I upload my video
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    If you're experiencing issues with your video uploading and/or processing, follow these steps to troubleshoot:

    1. Confirm your video is within our required specifications#ProTip: does your video file have the correct video and audio codecs? the right frame rate? is your file too large?
    2. Try uploading your video on a different wifi network. The faster the wifi speeds the greater chance you'll have with your video being processed. 
    3. Re-export your video file in a smaller size. An easy way to do this is reducing the bitrate. Even if your file is under our maximum size,  we may still have issues ingesting the file. Reducing the size of the file reduces the time of the upload, maximizing your chances for success. 

    After confirming the above and changing anything, you can reupload your file. If you're still having issues feel free to reach out to our Twitter Ads Support team at ads.twitter.com/help


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  • I'm receiving a 'Video too long' error when I upload my video
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    At this time videos uploaded by self-serve advertisers must be no longer than 2 minutes and 20 seconds. If you attempt to upload a video longer than this you will receive an error. 

    Certain advertisers may qualify for whitelisting for longer videos uploads. Please file a support ticket to our Twitter Ads Support team at ads.twitter.com/help to see if you qualify. 


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  • My video is not playing on Internet Explorer
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    We only support video playback for Internet Explorer 11 (IE11) on Windows 8 and up. If you're trying to use this browser type on Windows 7, XP, etc., it is expected the video will not play. 


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  • My video shows a 'the media could not be played' error when I view it in a Tweet
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    If you see a "the media could not be played" error in a video that you've already tweeted, it means that the original video has been deleted from your Media studio. 

    At this time there is no way to un-delete a video from your Media studio. You will need to upload a replacement video and create the Tweet again. 


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  • I'm receiving an error when I input my CTA on my video
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    First ensure that there is a protocol referenced at the beginning of the url (like http or https). If your link does not work with http, try https.

    Next, ensure that there are no special characters in the URL. Special characters often used in URLs are pipes and square brackets, both of which are not accepted in Media Studio. 

    Lastly, please ensure your CTA is less than the 255 character link limit. 

More questions on video? 

Check out these pages: Advertiser card and video specs | Create a video views campaign | Media Studio FAQ


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