Movie and TV show targeting allows networks and brands to promote Tweets to people engaged with specific TV shows and movies, before, during, and after a telecast. Movie and TV show targeting makes it easy for networks and brands to easily to promote Tweets to people engaged with specific movies and TV shows.
Movie and TV show targeting gives advertisers the ability to:
- Add frequency to existing movie and TV campaigns
- Add reach beyond a TV buy
- Use movie and TV signals as an approximation for demographics/interests
We use a number of different signals on Twitter to identify people that have a high likelihood of seeing a movie or TV show. Part of this is based on what a person Tweets (in line with when shows air on TV). We’re actively tuning our predictive algorithm to find users that we believe have seen the TV show and will be likely to engage with your Promoted Tweets.
TV targeting is available in the US, UK, Spain, France, Canada, Brazil, Italy, Germany, Mexico, Argentina, Ireland, Colombia, Peru, Chile, Ecuador, Venezuela, Japan, Netherlands, Australia, Kuwait, UAE, Egypt, Saudi Arabia, Turkey, South Africa (English programming only), and India (English programming only).