Which type of Tailored Audience should I use?
All three types offer ways to directly target and remarket to the people you care about.
More on our policies for Tailored Audiences.
My audience is showing as too small
To respect user privacy, your Tailored Audience must be at least 100 Twitter users for it to be usable in your campaigns. TA's that fall short of this requirement will say “audience too small” in your Audience Manager, and cannot be used for campaign targeting.
Tips to increase your matched users:
- List Tailored Audience: Add more user information to your .csv file and/or combine two smaller .csv files. Then, delete the "too small" TA from your Audience Manager and reupload the new, larger TA to reinitiate the matching process.
- Web Tailored Audience: Make sure your Web Pixel is correctly tracking, and your URL parameters for the TA are not too strict. The time it takes for your Web TA to acquire 100 Twitter users depends on your web traffic.
What is "matching"?
When you create a Tailored Audience, there's an initial processing period where the users on the Tailored Audience. are "matched" by our systems to their Twitter @handle. This allows us to then serve your Promoted Tweets to their accounts.
It's possible that not all of the users on your Tailored Audience are active Twitter users, which is why you might see a final Tailored Audience size that is smaller than your original uploaded list.
Every Tailored Audience is different, and until your list is processed and "matched", we cannot accurately estimate the match rate for an individual advertiser's Tailored Audience. Once the Tailored Audience is no longer showing as "Processing" in your Audience Manager, the number of matched users for the Tailored Audience will be shown. If there were less than 100 active Twitter users matched, it will show as "Audience too small". Unfortunately "too small" Tailored Audiences will not be available for targeting in campaigns to respect user privacy.