This policy applies to X’s paid advertising products.
What's the policy?
X prohibits knowingly marketing or advertising the following products and services to minors:
- Alcoholic beverages and related accessories
- Weapons, ammunition, or weapons training/certification
- Projectile, BB, or pellet guns/devices*
- Aerosol paint or etching cream capable of defacing property
- Tobacco products or accessories, including electronic cigarettes*
- Any controlled substance or paraphernalia*
- Drug paraphernalia*
- Any substance or material containing Salvia divinorum or Salvinorin A*
- Weight loss products and services and content focused on weight loss
- Health and wellness supplements (including, but not limited to, health, dietary, food, nutrition, weight loss, and muscle enhancement substances and supplements)
- Tanning in an ultraviolet tanning device
- Gambling products and services, including lotteries
- Body branding such as tattooing, body piercing, or permanent cosmetics
- Sexual products and services, or content that is adult in nature
Please note that asterisked items are prohibited from advertising on X overall.
What other X resources relate to this policy?
Adult sexual content Policy
Alcohol content Policy
Drugs and drug paraphernalia Policy
Gambling content Policy
Tobacco and tobacco accessories Policy
Weapons and weapon accessories Policy
What do advertisers need to know about this policy?
Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on X. This includes complying with applicable laws and regulations regarding advertisements.
If you are an advertiser whose account or Posts are under review and you would like to check on the status or request an expedited review, please log in to ads.x.com and file a support ticket using the Help button in the top right corner of your ads dashboard.