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#1
Twitter is the #1 platform for discovery
26%
People spend 26% more time viewing ads on Twitter than on other leading platforms
53%
53% of people on Twitter are more likely to be the first to buy new products
1 Source: Twitter internal data
2 Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017
3 Source: OMG + Twitter, Receptivity with Neuro-Insight, October 2018; US, BR, JP
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