Three ways for advertisers to take advantage
For advertisers reevaluating their approach to Q5, here’s three ways to get the best from X.
1. Try X’s enhanced performance offering
We recently enhanced our performance ads products through state-of-the-art machine learning systems. X advertisers can now take full advantage of Optimized Targeting, which enables our ads algorithm to automatically find the most relevant audiences with a limited set of human inputs. In testing, this product consistently outperformed traditional targeting setups with an average 10% increase in click-through rates and an average 16% increase in conversion rate4.
To drive the best results, select the Sales campaign objective to reach users who are most likely to convert on a lower funnel action such as purchase, subscribe, add-to-cart and more. Combined with reduced media costs in Q5, now is a great time to experiment with performance advertising on X.
2. Connect through live sports with premium, brand-safe video
When it comes to live sports, there’s no substitute for the real-time experience on X. This season, sports video views are surging, driven by our product advancements in long form, live and vertical.