Editor's Note: As guidance around social distancing due to COVID-19 continues to evolve, events featured in this article and in the 2020 Twitter marketing calendar are subject to change.
May brings exciting content opportunities to connect with audiences on Twitter. From celebrity fashion moments to pop culture holidays, here are some notable events this month and some techniques for how brands can craft the perfect Tweets around them.
For more key May moments marketers should know about, download the 2020 Twitter marketing calendar.
Celebrate one of the internet's favorite holidays
Star Wars Day on May 4th is one of the Internet's favorite holidays, during which fans and audiences alike love to use the phrase, "May the fourth be with you."
Brands can use Star Wars Day as an opportunity to join in on the franchise's incredible popularity on Twitter. Puns and humorous Tweets are especially welcome on this holiday, so experiment with a new type of content for your brand, such as a Twitter Poll, video, or even a custom product graphic.