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- 5 influencer marketing myths holding your growth strategy back
- What businesses around the world can learn from Japan
- Device and conquer: Global consumers let their fingers do the shopping
- 5 ways marketers are building better brands
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- See successful followers campaigns
- Top hashtags and keywords to use for Halloween
- 4 ways businesses can use Twitter Polls
- How to get your Twitter profile ready for the holidays
- The holiday marketing calendar you need
- How a retail company increased holiday sales with Twitter
- Have your holiday questions answered by the experts
- How a startup found success with Twitter Ads
- 6 things to Tweet about this Thanksgiving
- What to Tweet about this fall
- How to use Twitter to increase foot traffic
- How to prepare your business for Cyber Monday
- How to tap into mobile trends and increase in-store holiday purchases
- How to create stand-out Twitter Ads this holiday season
- Small Business Saturday checklist: How to get your business ready
- Top hashtags and keywords to use for Thanksgiving 2016
- The top 10 trends driving marketing in 2017
- See how to reply to customers on Twitter
- #TweetHour recap: How to stand out during the holidays
- What to Tweet this winter holiday season
- How to: Make a Twitter Moment that shows off your year
- 5 tips to make your holiday promotions stand out
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- See how to Tweet about gift giving holidays
- Recap: Twitter Ads experts answer your campaign questions
- Top hashtags and keywords to use to bring in 2017
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- Our favorite articles of 2016
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- 10 tips for launching your first mobile app marketing campaign
- How to plan for success in 2017
- Periscope tips: a conversation with @BoopFashionista
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- February lineup: Your essential marketing calendar for the month
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- March lineup: Key dates to help plan your marketing campaigns
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- 6 things to Tweet this spring
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- 6 articles to help you craft your Twitter strategy
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- May lineup: Key dates to help plan your marketing campaigns
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- 4 articles to help your brand succeed with smart design
- 5 things to Tweet this Mother's Day
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- 5 things to Tweet this Father's Day
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- July lineup: Key dates to help plan your marketing campaigns
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- #TweetHour recap: How to produce engaging video
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- Need blog post ideas for your business?
- Creative, less-than-obvious ideas to promote your whitepaper on Twitter
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- 7 articles to help you craft the perfect Twitter Video strategy
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- August lineup: Key dates to help plan your marketing campaigns
- 6 tips for nailing your chatbot content strategy
- How to create personas and map content to the buyer journey
- 6 PR trends to check out in 2018
- 5 demand generation problems B2B marketers should be prepared for
- Organize your Twitter strategy around content pillars
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- September lineup: Key dates for Twitter marketers
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- Q&A: HelloFresh's Sr. Social Media Manager shares tips on developing your social strategy
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- August roundup: Creative Tweet examples and marketing campaigns
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Creative roundup: Examples of brands using 280 character Tweets
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Creative roundup: Examples of brands using 280 character Tweets
Since we've expanded the character limit to 280, brands have been experimenting and using the extra space in creative ways.
How can your brand make the most of 280 characters? To spark some ideas, we’ve rounded up standout examples of brands’ most inspiring 280 character Tweets.
@MontereyAq has fun with emojis
Monterey Bay Aquarium has managed to tell an entire story with emojis. This Tweet saw hundreds of likes and Retweets — and half the fun is watching the aquarium staff engage in the Tweet replies.
@Spotify creates interactivity with their audience
Spotify uses the extra space to create a buzzy, song title quiz. From “Heartbreak Hotel” to “Rocket Man,” the 280 character Tweet features 20 song titles communicated only in emojis.
@Dell4Good pairs inspiration and visuals
Grab your followers’ interest by packing more best practices into a single Tweet. Dell Legacy of Good leads with a question, shares an inspiring idea, integrates a hashtag, and includes a compelling visual. This strategy entices readers to click the link and get more of the story.
@karwoskicourage leverages formatting
PR agency Karwoski & Courage uses the additional space to make their formatting stand out in a busy feed. In this recruiting Tweet, they combine white space, bullets, and strategic hashtags like #Internship and #PublicRelations to drive applicants to their site.
Know a brand doing exciting things on Twitter? Share them with us at @TwitterBusiness.
Additional reading:
- Creative roundup: Standout video campaigns from brands on Twitter
- Insider tips for creating a Twitter marketing strategy
- 7 tips for creating engaging content every day
