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Reach valuable audiences and conversations on Twitter
Introducing Business Insights
Personalized tips to guide your business to success on Twitter

The power of Twitter
The power of the platform comes straight from our audience — the brave, the bold, the game-changers, and the superfans. They’re leaned in, leading the way, and driving the conversation. And this is exactly what makes Twitter so powerful, impactful, and unique as an advertising platform — because it connects you with them.
#1
Twitter is the #1 platform for discovery1
79%
79% of people on Twitter like to discover what's new3
53%
53% of people on Twitter are more likely to be the first to buy new products2
26%
People spend 26% more time viewing ads on Twitter than on other leading platforms2
1 Source: Twitter internal data
2 Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017
3 Source: OMG + Twitter, Receptivity with Neuro-Insight, October 2018; US, BR, JP
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Character Count podcast
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Get better at Twitter
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