People come to Twitter to discover and share. The engagement objective is designed to get more people to see and interact with your Tweets and videos.
Engagement campaigns put your name and products in front of your audience. They raise awareness, start conversations, and increase engagement metrics. This means more likes and Retweets, replies and profile visits, link clicks, and more.
Use this campaign to promote awareness around launches, connect your brand with events and influencers, and create a dialogue between you and your customers.