Now it’s time to choose the type of person you would like to share your marketing message with. You can choose any number of targeting parameters.
Demographic audiences determine people’s age, gender, location, or language, while device targeting ensures that only people accessing Twitter via particular types of technology receive your messaging. Advertisers who have created or shared custom audiences can then select any that they’d like to use in their campaigns. Twitter also offers targeting features which allows you to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.