Twitter Ads campaign creator

Build campaigns faster and more efficiently on Twitter

Ready to launch your Twitter Ads campaign?

Learn how to build campaigns quickly and effectively on Twitter.
Twitter makes it simple for you to select the right budget, targeting and creative choices to meet your marketing goals. Our Campaign Creator seamlessly walks you through the process and helps you build, launch and edit your campaigns with ease.

How does it work?

First, ensure that you have selected the appropriate objective for your campaign. Reference all of our Twitter Ads campaign types to ensure that you’ve chosen the correct objective to reach your specific goals.

Twitter Ads campaigns

Next, input your campaign details, including an easily-identifiable campaign name (visible only to you), daily and total budgets, and the dates between which you’d like your campaign to run. Be sure to select the correct funding source for your initiative.

Twitter Ads campaign setup

Within a single campaign, you can create multiple sub-campaigns (or ad groups) broken out by different audiences or different creative assets. Each ad group will have its own name, flight dates, total budget, and bidding strategy.

Ad group setup

Now it’s time to choose the type of person you would like to share your marketing message with. You can choose any number of targeting parameters.

Demographic audiences determine people’s age, gender, location, or language, while device targeting ensures that only people accessing Twitter via particular types of technology receive your messaging. Advertisers who have created or shared custom audiences can then select any that they’d like to use in their campaigns. Twitter also offers targeting features which allows you to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.

Demographic targeting
Device targeting
Custom audience targeting
Twitter Ads targeting

From there, you'll decide where within the Twitter environment you want your message to appear.

Twitter Ads placements

Be sure to choose at least one piece of creative to run in your campaign. You can use the search functionality to find the right ad based on either the ad name or keywords in the ad copy. Our system will automatically ensure that it only surfaces assets that align with your campaign objective. For example, if you're running a video views campaign, it will only display video creatives here.

Campaign creatives

You can repeat this process as many times as you’d like to create multiple ad groups within your campaign.

Once you're done, you can review your choices and choose to save your campaign as a draft, schedule it to launch at a later time, or launch it to begin running your campaign immediately.

You may have noticed that the Twitter Ads campaign creator got an upgrade

What’s new?

Single page ad groups

This update moves the content that was previously housed in the "Ad Group details," "Targeting", and "Creative" pages of the Campaign Form into a single scrollable page, reducing the number of clicks and page loads required to build your campaign.

Targeting section redesign

This change to the look and feel of the tool is aimed at making our targeting options even easier to discover and select. Updates include:

  • Breaking out each targeting option into its own search section

  • Additional categorization and information for various targeting options

  • Alphabetizing search results for easier selection

Placements redesign and relocation

Placements will appear in their own section within the "Single Page Ad Group", right between the "Targeting" and "Creative" sections. This location raises the profile and visibility of these settings, and makes your choice of where your ads appear much more explicit.

We have also added in visuals for the Profiles, Search, and Timeline placements that illustrate where ads will serve and, generally, how they will look within each available surface.

Please note that there are no changes to targeting tactics, placements, or products available to advertisers with this update.

Ready to launch a Twitter Ads campaign?