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How to use Twitter for your business

Learn the basics

People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe. With hundreds of millions of users and over 500 million tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers.

No matter what type of business you are — from a large retailer to a freelance designer; from a B2B software provider to a mobile app company — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

ENGAGEMENT

visited or shopped at the websites of the SMBs they follow

SALES

purchased from an SMB because of something they saw on Twitter

CUSTOMERS

plan to purchase regularly from the SMBs they follow

Source: DB5 + Twitter, “Customer Insight Study” 2014


How to use Twitter

Learn how to compose a Tweet, use a hashtag, and discover conversations related to your business.  Once you understand the basics of Twitter you can use the platform to achieve your business goals.

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Create a Twitter profile for your business

Use Twitter to attract and educate potential customers. Every element of your profile — your photo, header image, bio, and pinned tweet — should reflect your business identity and show the world who you are.

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Build a content strategy

Write tweets that spark conversations and keep your audience engaged. Follow our content calendar template to help you develop your own content strategy.

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Grow and engage your followers

If someone follows you on Twitter they’re opting in to hear more from you. Followers can help your business extend its reach, drive sales, and increase awareness.

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Track your results with Twitter analytics

Use Twitter analytics to view your progress, discover your top influencers, and learn more about your audience. This information can help you understand how to optimise your content and expand your reach.

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Why use Twitter for your business?

YOUR CUSTOMERS
ARE ON TWITTER

CUSTOMERS WANT TO
ENGAGE WITH YOU

CONNECT WITH CUSTOMERS
IN MEANINGFUL WAYS


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