Pay only for engagement. It’s actually that simple.
You’ll only be charged when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets. You’ll never be charged for your organic activity on Twitter.
You can enter a credit card to start advertising right away. If you are a larger brand, you can work with a Twitter Ads specialist on your billing.
Here’s how it works:
Set a budget.Set your own daily budget for each campaign. We’ll automatically stop showing your ads once your budget has been met, and you’ll never be charged more than what you want to spend. When you’re done, you’re done.
Allocate more of your budget to Promoted Accounts to build your follower base. Use more of it in Promoted Tweets to get the word out about a special offer, new product or event.
Place a bid.Our pricing system is based on bidding—you set the maximum amount you’re willing to spend per follow or click. You may pay up to this amount but it will likely be less because you’ll never pay more than one cent above a competitive bid. To make it extra easy, we’ll give you suggestions for what you should bid to optimize your campaign.
Get promoted.After promoting your account or Tweets for a few days, check back in to see what’s going on. Based on your performance, what other advertisers are doing and the allocation of your budget, you may want to adjust your bid. You can do this at any time.
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