Rukes success story
A busy entrepreneur connected with people interested in his growing business
Drew Ressler (@Rukes) is top DJ photographer based in Los Angeles. He travels the world, photographing electronic dance music (EDM) DJs.
Campaign objective
Rukes wanted to find more people who would be interested in his business and photographs. But with a busy travel schedule and as the sole owner and only employee of his business, he didn’t have much time to spend on advertising or figuring out how to target the right audience. He needed to find a cost-effective solution that he wouldn’t have to manage on a daily or weekly basis.
Rukes turned to Promoted Accounts to find followers on Twitter who would want to hear about and see his niche photography.
Audience
Targeting people all over the world interested in electronic dance music.
Result
Keys to success
Use follower targeting to reach the right audience
With follower targeting, Twitter identified other people who were similar to Rukes' current follower base, including those interested in the EDM scene.
Each day, Twitter displayed Rukes’ profile to those users in the “Who to follow” recommendation module and he only paid for each new follower he gained. The new followers also fell right into his target audience — most were fans of the EDM scene and some were even DJs themselves.
Showcase a variety of relevant content
Rukes engaged with his growing audience by sharing Tweets that sparked conversations and kept his audience engaged. He used an authentic communication style and often shared his professional photographs or images of life on the road.
Connect your followers to other influencers in your industry
Twitter is a community and followers want to learn about you as well as about other leaders in your industry. Rukes brought his followers closer to music industry insiders by tweeting candid moments of fun with other top DJs and musicians.