Remarketing with Tailored Audiences
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Someone who has already expressed interest in your brand is more likely to engage with your marketing messages. But how can you find, and reach this audience on Twitter?
Tailored Audiences are a great way to create highly relevant remarketing campaigns. For example, with Tailored Audiences, a mobile app can remarket to users who have not engaged with their app recently. A software company can reach individuals that attended a recent conference. And fashion brand @iCLOTHING targets shoppers that recently visited their website.
Three ways to use Tailored Audiences:
Use lists to target specific users, whether you want to reach your existing customers by uploading a list of their email addresses or use Twitter usernames (@handles) to target relevant influencers.
Target the people that have recently visited your website. You can collect this data using Twitter’s website tag (available through Twitter Ads), or you can use Twitter’s Official Partner Program.
How do Tailored Audiences work?
When you log into Twitter Ads, click on the Tools drop down in the top navigation, select Audience manager and then click on Create new list audience. Give your Twitter Tailored Audience a descriptive name and select the type of data file you are uploading (such as email addresses, Twitter usernames or mobile advertising IDs).
Once you’ve uploaded your list of contacts, you can choose to either include or exclude them from your campaign targeting, depending on your remarketing strategy.
Visit our help center page to learn more about Tailored Audiences.
Find about out the other types of Twitter Ads targeting.