Marketing success can depend on getting your message out at the right time and having it in the right place. The Slovenia Tourism Board (@SloveniaInfo) was well aware of this, so when the time came to position Slovenia as one of the top outdoor destinations in Europe, it knew its message needed the right context.
Since 91% of the global Twitter audience want to see information about travel and is 26% more likely to book a flight ticket than the general online population, the platform became the perfect home for the campaign.1
@SloveniaInfo decided that in order to maximise impact, it would also need to partner with someone who was already well established within the travelling and cycling communities on Twitter.
When it came to reaching out to travelling and cycling enthusiasts, @SloveniaInfo found the right partner in the Tour de France (@LeTour).
With Twitter Amplify, @SloveniaInfo was able to leverage @LeTour premium content and target its valuable audience.
The competition turned out to be the right time to showcase not only Slovenia’s cycling destinations and cyclist champions, but the country’s incredible gastronomy, history, and culture.
The brand ran three different Pre-Rolls highlighting Slovenia’s many wonders. These were promoted ahead of the launch of @LeTour premium content across 18 countries, including the USA, the UK, Germany, Canada, Croatia, Italy, and Spain.
Each Pre-Roll directed people to the campaign’s site, where visitors could access tips, stories, and content to visualise their next best adventure.