Swiss luxury watchmaker TAG Heuer (@TAGHeuer) was keen to showcase the functionality of its new Caliber E4 watch. It enables NFT owners to display the NFTs they own on the face of their watch. In particular, it wanted to reach a relevant audience in the UK, the US, France and Switzerland, and saw Twitter as the best platform to make that happen.
With intense conversation on Twitter around NFTs (non-fungible tokens, a form of digital art), not to mention that the platform enables NFT profile picture authentication to its users, @TAGHeuer was keen to make the most of it to launch the Caliber E4 watch.
It chose Twitter as its strategic launch partner to showcase how the watch could effectively work as an on-the-go NFT art gallery.
To show exactly how NFT owners could benefit from owning one of the new watches, it ran a series of Twitter Video Ads as part of its its #TAGHeuerConnected campaign. These ads explained that the watch had a secure connection to the owner’s NFT collection and provides visual proof of ownership.