Syfe
How a digital investment platform connected with Twitter’s finance community and drove efficient, relevant website traffic.
Syfe
Syfe is a digital wealth platform where investors can invest in fully-managed portfolios, and single stocks or ETFs. Through their website and social channels, they share investing content, and conduct workshops and seminars.
Twitter has been one of our go-to digital platforms to reach out and engage with our audiences, to inform and educate on important personal finance topics. Twitter has helped us join the right conversations and encourage interactions that have been highly effective in driving brand engagement and relevant traffic to our site.
Campaign objective
The finance conversation on Twitter is massive with 1.2B finance Tweets in the last year globally.1
Syfe (@SyfeSG) wanted to connect with this audience, particularly people interested in financial news and financial investment products, while driving website traffic to their finance blogs.
Syfe used a range of creatives and blog post content covering trending topics to do this.
Audience
Syfe’s target audience for this campaign was people on Twitter interested in general finance, finance news, and tech news.
Products used
- Website Traffic
- Site Visits Optimization
- Image Ads with Website Buttons
Results
Syfe achieved their objective of driving website traffic to their finance blogs amongst their target audience. Over the course of the 19th of May 2022 to the 8th of August 2022, they achieved the below results.
Future campaigns will be planned based on this success and will focus on conversions, with the aim of driving more lower-funnel activities, such as app installs.
$0.04 USD cost per site visit (CPSV), 20x better CPSV compared to industry benchmarks2
2.4% click through rate (CTR), 10x better CTR than industry benchmarks3
Keys to success
Use clever targeting and optimize for site visits
For their website traffic campaigns, Syfe utilized their in-depth knowledge of the finance industry to set up keyword and follower look-alikes targeting.
This helped them to reach a relevant audience and drive quality traffic. They also leveraged site visit optimization and implemented the Twitter Pixel to properly track people’s action after viewing or engaging with their ads.
Diversify your campaign Tweets
For website traffic campaigns we recommend using our Website Buttons feature to encourage click-through and refreshing your campaign with new Tweets to keep people interested.
Syfe did exactly this by promoting a variety of different pieces of content, all using Website Buttons.
Learn more website traffic tips and recommendations.
Test and optimize
Optimizing your website traffic campaign will maximize the number of people visiting your chosen landing page and taking an action on your website — whether that’s reading an article, signing up for a newsletter, or making a purchase.
Throughout their campaign Syfe tested different articles and topics and monitored their Ads Manager dashboard, to continually enhance campaign performance.
Interested in running a similar campaign? Get in touch to learn more and get started.
Related content
- 1 Source: Twitter Internal. Tweet Volume from February 1st, 2021 - February 1st, 2022. Global Data.
- 2 Twitter Ads Dashboard, 19 May 2022 - 8 August 2022. Twitter internal benchmarks
- 3 Twitter Ads Dashboard, 19 May 2022 - 8 August 2022. Twitter internal benchmarks
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