Storm Digital worked with their client to launch and promote a brand awareness campaign across Q3, a big part of which included paid social. The campaign’s brand message was delivered via video with engagement goals. For a 30-second video, the 0:15 second threshold was used to qualify an “engaged” customer, which allowed the Storm team to compare campaign performance across different channels.
Yannick Nierop is a Technical Data Consultant at Storm Digital and leads their dashboarding team. A big part of his job is to gather data from all of Storm Digital’s paid channels and build dashboards so everyone can understand how well all their campaigns are performing. For this campaign, Yannick was tasked with gathering campaign data from all the social channels Storm used and report on performance to Storm’s consultants and their clients.