Every year, K-12 educators face the challenge of supporting students who lack the prerequisite knowledge and skills needed for success in new grade-level curriculum. This problem became exponentially worse for the fall 2020 semester as a result of the pandemic, since many students missed significant instructional time due to school closures. Educators are calling this the “COVID slide”.
To help close these gaps and ensure all students learn essential curriculum, schools must develop highly-effective learning solutions. Solution Tree created resources under their newly-launched initiative, Mind the Gaps Virtual Institute, to help K-12 educators provide proper support for their students.
Solution Tree ran a website clicks (now called website traffic) campaign on Twitter to promote their Mind the Gaps Virtual Institute. In this campaign, they focused on driving traffic to their virtual event page for educators to access their resources. This gave teachers the opportunity to collaborate and learn how to determine essential learnings, accurately measure student progress, and develop a system of interventions for learners who need additional time and support.