Twitter is where live events happen. Whether it’s a football match or a tennis final, the platform’s unique nature allows users around the world to experience the same thing together.
It’s no surprise that time spent on Twitter increases by 22% during live events while it decreases by 9% on other social media platforms.
For @SofaScoreINT, a company offering live-score services for over 20 sports, the importance of engaging with current and potential customers during live events was vital.
So when the time came to launch cricket as a new sport available in India, @SofaScoreINT saw Twitter as the right partner to reach the right people.
@SofaScoreINT decided that the Indian Premier League, India’s biggest cricket tournament, would be the perfect time to introduce its innovative solution to cricket fans. However, it wasn’t just about reaching these fans but converting them.
This is why the brand decided to partner with the cricket authority in India, Cricbuzz, and leverage its premium content around the Indian Premier League.
With Twitter Amplify, @SofaScoreINT was able to place Pre-Rolls ahead of Cricbuzz content and start positioning its service within the cricket world.
Branded Hashtags drove further recognition as the campaign hashtag (#SofaScoreIPL) stood out in an already busy timeline.
Finally, App Install Cards encouraged users interested in real-time cricket updates to learn more about @SofaScoreINT and access the app with just one click.