Pom’Potes uses Twitter for digital activations to reach their primary teenage customer base in France. Their goal is to bring their brand and products top of mind among families with children, teenagers, and young adults.
In collaboration with their advertising agency Socialclub (@socialclubparis), Pom’Potes ran an engagements campaign on Twitter with three video ads that encouraged their audience to Tweet and reply with their custom campaign hashtag #SnackEnScred. They also used teenagers and school-centric scenes in their videos to better connect with their target audience.
They’ve found Twitter to be a successful platform for their campaigns because of its ability to start and maintain conversations around specific topics. They’ve also run similar campaigns on Snapchat with comparable results, but they lacked the strong conversation benefits.