The stars aligned for OREO. The campaign generated over 30.8K #OREOscopes with Twitter’s #EmpathyEngine. People knew their sun sign, moon sign, and now their OREO sign. The out-of-this-world campaign saw 28x higher engagement than standard paid campaigns, and participants were 2x more likely to engage with OREO over standard paid ads.
By positioning OREO as part of the astrology conversation, #OREOscopes brought all of the signs out to participate in an only-on-Twitter experience. And even the virgos had fun.
1. Twitter Internal, 2020