- Agricola success story
- Border Biscuits success story
- Chemistry World success story
- Goodlord success story
- Karl Taylor Education
- LeoSat success story
- Penguin Random House
- BDI success story
- Campus Superior success story
- Gadis Supermarkets
- CH2ange success story
- Hannover Messe success story
- IMO Barcelona
- Celsa Group
- JDA Success Story
- BG ETEM
- anwalt.de services AG
- Strammer Max
- Randstad España
- London North Eastern Railway (LNER)
Arrow down icon
Skincare brand increases ad views via sponsorship
Nivea España (@nivea_es) is the Spanish account of prominent skincare brand Nivea, a company with more than 130 years of experience in the personal care industry. Building on this heritage, Nivea continues to innovate and lead the way with new products.
In the lead up to summer, Nivea España wanted to spread the word that its sun protection products are free of the potentially harmful chemicals oxybenzone and octinoxate. In order to get the message out to the right people, Nivea used sponsored pre-roll video ads to appear before partner content such as Elle and Cosmopolitan magazines.
The campaign targeted women aged 25–49 years old with an interest in beauty, well-being, skincare and the environment.
“The variety of ad formats offered by Twitter, including sponsorship, allowed us, together with segmentation, to reach the target audience while they consumed summer-related content in magazines like Cosmopolitan or Elle.”
Keys to success
Use the support available
This was Nivea España’s first sponsored campaign, and support from Twitter was available throughout to ensure that everything went according to plan. Of all Twitter’s partners, Nivea chose Elle and Cosmopolitan to sponsor, as they produced relevant content and shared a similar target audience.
Build on the results
Nivea España was able to check campaign performance via the Twitter dashboard. By taking an active role in monitoring the level of response to each sponsored ad, the Nivea team was able to test which received the greatest response. This enabled them to lean in to the most effective ones, increasing return on investment.
Learn from your audience
Twitter’s the ideal place to chat with members of the public, to find out what’s important to them in the here and now. Nivea España observed and interacted with its following, developing relationships. Based on this, their team were able to deploy rich media content at appropriate times and make the kind of impression the audience was hungry for.