MANSCAPED often uses Twitter to tease product launches, and create intrigue and excitement. For their recent product launch, they found clever ways to hint to their followers that a new product was coming by Quote Tweeting customers, liking Tweets, and Tweeting teaser images.
Research by Twitter and Bain & Company shows that only 15% of brands are launching effectively and meeting their desired KPIs. But brands that include Twitter in their launch plans are 2.3X more likely to meet their KPIs.
Source: Bain & Company, 2019 Launch Marketer Survey, US, n=650