Rivery brought the adult beverage company immediate success at the World Cup and set them on a path for future long-term success.
At the World Cup, the adult beverage company set up a “War Room” putting Rivery at the heart of the command center where the
“Man of the Match” poll was one of the most successful digital campaigns surrounding the tournament.
Over the course of the tournament, Twitter revealed that the adult beverage company lager beverage was the most discussed brand, with 637,925 global tweets. Beating out Adidas, Coca-Cola, Nike, and Apple.
After the success of the World Cup 2018, the adult beverage company used Rivery to reorient the company’s data operations exclusively around SaaS platforms, creating unmatched speed and efficiency. Their global teams initiated an impressive rollout to regions around the globe. Soon, Rivery was powering the adult beverage company Twitter campaigns all around the world.