When the National Motors Supplies Company (@NMSJetour) signed a dealership agreement to make NMS the new dealer of Jetour vehicles in Saudi Arabia in 2022, it turned to Twitter to raise awareness of the new distribution model, and increase brand consideration among an engaged auto audience.
@NMSJetour took a three-staged approach using Twitter’s powerful portfolio of tools, to drive the biggest impact for the brand. The Saudi auto market is remarkably competitive but with a variety of Twitter ad solutions at its disposal, @NMSJetour set out to make the brand a household name among enthusiasts.
Boosting awareness of the new partnership between Jetour and NMS formed part of the objective, with the intention to increase brand consideration – ultimately drawing traffic onto the NMS website. But the campaign also centered around the big reveal of the new Jetour Model X70 in the Saudi market – converting Twitter engagements into sales.
The ‘tease’ campaign phase saw anticipation ripple across Twitter as auto fans became aware that a change was coming. A series of Video Ads followed, officially announcing NMS as the new distributor of Jetour, and showcasing the features of its flagship Jetour X70 model.
To capitalise on the growing awareness, a Twitter Trend Takeover+ put @NMSJetour in the spotlight for a further 24 hours. Placed at the top of fan’s feeds, it sparked awareness and engagement, amplifying the partnership across timelines in Saudi Arabia.
With heads turned, it was time to move to the conversion phase. A winning combination of creative Carousel, Image and Video Ads ensured that interested people on Twitter were further educated about the many features of the Jetour X70, and drove conversation around the vehicle.