As the official sponsor for Team India in the Olympics, INOX wanted to connect with fans and proudly highlight their sponsorship to followers. INOX chose Twitter because it’s where fans come to engage in sport and live events conversation.
INOX wanted to pay tribute to the athletes’ resilience and determination to succeed against all odds while inspiring people on Twitter.
The objective of their campaign was to reach a large number of people on Twitter, drive more awareness around their sponsorship, and create high levels of engagement.
They used a mix of Twitter products for this, including a Video views campaign, Conversation Buttons, and keyword targeting.