Raising spirits — and brand awareness — with Wendy’s new Twitter campaign.
During the lockdowns that have accompanied the coronavirus pandemic, fast-food chain Wendy’s (@Wendys) realized that many people have gone a while without social connection — and it decided to do something about it.
Since 77% of people on Twitter found it important for brands to continue to communicate during the pandemic,1 @Wendys found a creative way to engage with its audience: free nuggets. Here’s how it got the word out about “GroupNugs.”
In the absence of group hugs, @Wendys decided a great way to lift people’s spirits was with free food. The brand brought the fun with a lighthearted campaign of giving away a “GroupNug,” or free 4-piece chicken nuggets.
@Wendys teased the promotion ahead of time and used opt-in reminders so no one would miss out on the free nuggets. On the day of the event, the brand directed people to the @Wendys drive-thru to claim their own free “GroupNugs.”