Spark engagement with Conversation Buttons.
Which song were you more excited to hear Miley Cyrus cover? Her own track “The Climb” or a cover of Mazzy Star’s “Fade Into You?”
This is just one example of how Verizon engaged its audience through an embedded call-to-action button called the Conversation Button while promoting their #5GBuiltRight sweepstakes. It not only created excitement for their Big Concert for Small Business benefit, but it hyped up fans for the concert event.
Oh, and for the record, Miley rocked both songs.