When it came to launching the next iteration of its new and improved mobile app, Al Rajhi Bank (@alrajhibank) turned to Twitter to raise the roof – boosting awareness and maximising reach with its broad portfolio of tools.
To kick off the launch, @alrajhibank hosted a large event – but first, it took to Twitter to seed awareness. With reminder cards deployed to encourage live event sign-ups from new and engaged audiences, the bank generated a strong drumbeat to set the stage.
No one was left behind once the launch unfolded, thanks to a live broadcast of the event promoted across Twitter feeds and amplifying the buzz. With commentary and live updates shared under the hashtag مصرف_الراجحي#, Twitter audiences came together to join the conversation.
Sealing off the strategy was a creative line-up of educational videos, highlighting specific app functions, sustaining conversations, and nurturing new sign-ups. Using app-install cards, @alrajhibank enabled audiences to download the app directly from their feeds – reducing friction points for new users and powering greater sign-ups.