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Letting services company drives blog sign-ups with Twitter Ads
Goodlord (@sogoodlord) provides an online platform that streamlines the lettings process for agents, landlords, and tenants. The London-based startup digitises the entire pre-tenancy process to streamline the process and eliminate complications, paperwork, and inefficiencies.
The team at Goodlord wanted to increase the number of people who signed up to receive notifications of new blog posts. They used a website clicks or conversions campaign to get more people to read their blog. Once they’d directed new readers to their blog Goodlord made it easy for these readers to sign up to receive blog notifications.
Goodlord used follower targeting to reach those involved in the UK property rental market, with a particular focus on letting agencies.
Keys to success
Know the intended audience
Preparation and defining a specific audience can make a huge difference to any advertising campaign. The Goodlord team knew that almost every letting agency in the UK has a Twitter account, so they used this to their advantage. They used follower targeting of letting agencies to reach the movers and shakers in their industry.
Provide relevant content
Goodlord were targeting a specific audience, so could tailor their content accordingly. They looked at what would create a buzz in their industry, prioritising hot topics and creating content that zeroed in on industry pain points. This meant that they not only reached their target audience, but engaged with them on several different levels.
Build a community
Goodlord have been able to use Twitter to tell the story of their brand and become an integral part of an online community. Mutual following and the creation of touchpoints have helped them to build bridges within their market sector and to the causes that are important to the values of their business.