GoMechanic has historically invested in traditional marketing channels, but recently decided to invest in digital marketing to help drive performance objectives and increase revenue. They came to Twitter to connect with the valuable on-platform audience, who are early adopters and lead with a discovery mindset. 79% of people on Twitter like to discover what's new, and 53% of people on Twitter are more likely to be the first to buy new products*.
GoMechanic ran app install and app re-engagement campaigns on Twitter with the goal of driving brand awareness through video influencer content, and increasing app installs with a lower and more effective cost-per-install rate.
*Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017