Following Twitter launch best practices, agency Social Chain planned a three-phase campaign for German Doner Kebab — tease, reveal, reinforce.
Starting with promoting creators and general people on Twitter’s whitelisted Tweets that talked about kebabs and a healthy balanced lifestyle.
The Tweets were promoted to tease the campaign launch and drive initial intrigue. The products were then promoted with hero videos, reinforcing the message that the kCal or Gymbox kebabs can be part of a balanced lifestyle.
Lastly, to reinforce messaging and encourage people to go try the products, they promoted more creator Tweets and Video Ads.