To achieve its user growth goals, Ghanaian FinTech company @fidocredit turned to Twitter to hit its three key objectives of increasing app installs, loan applications, and loan disbursements.
Driving this decision was the knowledge that a significant portion of its target audience is on the platform, and research shows that 93% of Africans on Twitter want to see new information from FinTech firms.1
To drive the intended user growth, @fidocredit centred its campaign around App Install Ads.
Finding out how @fidocredit’s products met people’s needs was the first step to setting the tone and messaging of the campaign. With this in mind, @fidocredit created three App Install Ads featuring different media formats.
The first one featured a Carousel Ad showcasing testimonials from existing customers.
The second ad included a video showing a step-by-step guide to setting up an account with @fidocredit.
The final ad relied on a single image that illustrated the financial inclusivity the company strives for.
Regarding targeting, @fidocredit tried to be as specific as possible to maximise efficiency. Some of the descriptions of the target included being over 18, owning an Android phone, and being based in Ghana. People who had previously engaged with the brand’s Tweets were retargeted.