Growing up comes with new possibilities as well as responsibilities. One of the latter includes getting a bank account, a key rite of passage into managing personal finances.
How could @FifthThird drive traffic to their site by targeting people looking for their “grown-up bank”?
With over 99M Tweets about finance alone in 2021,2 @FifthThird turned to Twitter, where people are heavily invested in the personal finance conversation, to increase their website traffic.
In order to reach this audience, the banking company leveraged Twitter’s bespoke ad product, Site Visits Optimization (SVO). SVO helps find and serve ads to people most likely to visit a brand’s website and then attributes those site visits back to Twitter Ads campaigns.