For the 2020 DRL Allianz World Championship Season, DRL focused on expanding fan engagement. For the first time ever, fans could watch, play, buy, and bet on DRL. DRL aired drone races on NBC and Twitter and partnered with DraftKings to transform DRL into the first aerial sport fans can bet on.
With an active fan base and real-time DRL conversations on the platform, Twitter became the ultimate second screen for DRL televised broadcasts. With the ability to easily integrate branded content into streams (with Amplify Preroll) Twitter enabled DRL to drive more value for their partners and share targeted messaging with their fans.