Comico used Carousel ads in their Twitter campaign to promote their popular comic titles in new and engaging ways. Carousels can host up to six swipeable images or videos that string together to cohesively tell a larger story. They also help promote engagement and drive people to download an app or visit a specific webpage. This format worked particularly well for the storytelling of these comics, and helped them drive app downloads.
In this Tweet, @comico_jp features six video clips from their popular comic “The Emperor Queen”.