Change, a cryptocurrency exchange based in Estonia, partnered with Wise.Blue to increase awareness through targeting and a variety of campaign test variables, resulting in an increase of new verified users and daily installs.
Daily verified users
Change, a cryptocurrency company working with investors from 28 countries around the globe, wished to acquire new verified users which are users that have registered to the system and have been verified as legit users. The goals of the campaign were to:
- Convert Bitcoin “non-believers”, a real challenge in the crypto world.
- Generate awareness of the Change brand.
- Drive installs of new registered and verified users.
Wise.Blue technology and expertise helped Change simultaneously test audiences, creatives, and other variables of a campaign at scale.
The core audience of crypto savvy individuals is narrow. Targeting was used to carefully expand the population reached to non-buyer audiences.
Identifying the highest performing creative was another important part of the process. The team launched multiple segments inside the campaign to find the optimal balance for both the crypto savvy people, and the more general audience.
Testing was designed to associate the highest performing creative to subsegments of the identified audience and launch multiple segments inside the campaign to find the optimal balance for both the crypto savvy people, and the more general audience.
We decided to entrust the entire Twitter campaign management to the Wise.Blue team and we were amazed. The team did an amazing job. They are very agile, flexible, transparent, knowledgeable in the matter, and ready to help when needed. With the help of the Wise.Blue team we were...fully [able to] advertise our product and open a [ton] of new opportunities.
This strategy, consisting of testing creatives and focusing on new audiences, made it possible for Change to maximize ROI on Twitter in less than a month. The Wise.Blue platform propelled Change’s KPIs by achieving 152% increase in new verified users, and 170% increase in daily installs with only a +58% budget increase.
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