The Canadian community is at the core of the Canadian Tire brand and for this campaign, they wanted to create a strong, emotive connection with that community.
Few events evoke as much passion and excitement in people as the Olympics. Pair this with Canadian Tire’s belief in the power of sport and play being able to strengthen communities – and it’s only fitting they are a proud Canadian Olympic Committee partner.
Canadian Tire chose a Twitter Ads campaign because Twitter is the roar of the crowd and where people come to engage in sports conversation.
The objective of their campaign was to reach a large number of people on Twitter, drive more awareness around their sponsorship of the committee, and create high levels of engagement with their followers.
They used a wide range of Twitter ad formats for this including polls, Conversation Buttons, Video Ads, Trend Takeover+, Pre-Roll Amplify, and branded notifications and emojis for their partnership with @CBCOlympics.