Twitter is a place where people can engage in community and conversation across an array of topics and cultural moments. Brands looking to tap into that power can look no further than the timeline, as they are 2.3x more likely to hit their KPIs if launching a campaign on Twitter.2
How could American Express (@AmericanExpress) find breakthrough success on the timeline with their new Platinum Card designed to win over the hearts of art lovers and prospective card members everywhere?
For @AmericanExpress, an established financial company with skin in the game, it was a no-brainer running a robust campaign on Twitter to tease, reveal, and sustain hype for their new product offering. Being that this was the first time @AmericanExpress reimagined two new designs to coincide with the Platinum Card’s already iconic design,the company wanted to make a big splash.
Leveraging Twitter’s ad products First View, Branded Like, Promoted Tweets, Amplify Pre-Roll, and Branded Notifications, @AmericanExpress launched to much fanfare on the timeline with their Art x Platinum designs by Kehnide Wiley and Julie Mehretu.