Ahrefs is a B2B software company — so their target audiences consisted of professionals in the industry, as well as businesses, industry influencers, and their competitors’ target audiences. They targeted markets in Australia, the UK, the US, and Canada.
Initially, Ahrefs created a series of organic Tweets (featuring content tips) to engage with their audience. They received a great response, and decided to further amplify their reach on Twitter.
Combining their organic Tweets with paid campaigns, they achieved higher engagement with their existing followers and a new audience. This allowed Ahrefs to attract Retweets and other engagements from industry players. Their campaigns also saw higher impressions and click-through-rates than expected.