Teal background with Abdul Lateef Jameel Finance logo and branding

Abdul Latif Jameel Finance

How a finance company generated leads using Twitter.

Abdul Latif Jameel Finance

Abdul Latif Jameel Finance (ALJUF) provides multiple financing options for individuals and SMEs, including but not limited to: cash financing, all kinds of cars, heavy equipment, and household and electronic appliances.

Abdul Latif Jameel Finance launched “TAMAKAN” as a platform that will be linked with the communication of ALJ Finance strategic directions, new products and elevated services with its guests and colleagues.

Yahya Alshangity, Head of ALJUF Marketing and business development

Campaign objective

ALJUF (@aljfinance) wanted to raise awareness about their ‘Tamakan Finance' brand repositioning campaign and generate quality leads.

They worked with agency Mediaplus MiddleEast to develop and strategize the campaign.


ALJUF’s target audience was people over the age of 21 and businesses looking for financing solutions.

Different targeting tools were used to reach these people including follower look-alikes, interest targeting and keyword targeting.

Tweet engager targeting was also used to retarget web visitors and people who engaged with the campaign’s content in order to keep the brand top of mind.

Products used

We used Twitter to reach people at every step of their user journey from education to conversion. In other terms, we adopted a full funnel approach to achieve awareness, consideration and ultimately capture leads. For brands looking to generate tangible results for their businesses, Twitter is your go-to platform.

Jennifer Al Ghorayeb, Digital Media Manager, Mediaplus MiddleEast


Over the course of June 6,2022 – September 30,2022 the following results were achieved:




People reached


Link clicks


Video views


Leads collected1

Keys to success

Use Twitter to build awareness and generate leads

Twitter is where the conversation happens, but it’s also where people shop and discover brands and services.

Our audience is influential, plugged-in and in a discovery mindset, with 89% of shoppers surveyed stating they use Twitter to discover new products.2

ALJUF tapped into this by using a selection of targeting options and ad formats and continuous campaign optimization

Learn more about performance advertising on Twitter.

Connect with emotion and real experiences 

People on Twitter continue to lean into video, with a +29% increase in video watch time globally when comparing 2021 to 2019.3

For their campaign, ALJUF and media agency Mediaplus MiddleEast created an emotive video, showing the type of people and businesses who can benefit from their financing solutions and the types of things they may achieve with financial support.

The video and Tweet copy also had a clear CTA, encouraging people to visit their website - www.aljfinance.com.

Learn more about video best practices. 

Keep testing throughout your campaigns

ALJUF and Mediaplus MiddleEast run AB tests to see what image and copy variations would resonate with their target audience and get them to take action.

The campaign targeting was also adjusted throughout the campaign to ensure the right people were being reached.  

Mediaplus MiddleEast noted that being able to reach warm audiences such as those who have engaged with the campaign’s content, ALJUF’s Twitter followers, and follower look-alikes as particularly helpful in achieving success.

Learn more about Twitter’s targeting options and best practices.

Related content

  • 1Client’s Google Analytics. ‘Leads’ refers to people who visited the campaign page and filled out an enquiry https://www.aljfinance.com/fleet_and_business.aspx?utm_source=twitter_still&utm_medium=cpc&utm_campaign=tamakan_campaign_2022
  • 2Twitter Internal Data, August - September 2021. 500 Twitter users sampled and surveyed.
  • 3Twitter internal, May 2022, global. Data reflects averages for 2021 v 2019.


Ready to get started?
Twitter black tear effect footer image