Promote your website and get more traffic

Drive people to visit and take an action on your website — like reading an article, downloading a whitepaper, or making a purchase.

How do website clicks or conversions campaigns work?

Website clicks or conversions campaigns are optimized to drive traffic and generate conversions on your website from Tweets targeted to specific audiences. These campaigns allow you to feature your website content with Website Cards — a powerful ad format that allows users to preview an image, related context, and a clear call-to-action in their timeline.

Promote your website on Twitter

Follow these quick tips to create a Twitter Ads campaign that will increase traffic to your website and encourage visitors to act once they get there.

Conversion tracking

Set up conversion tracking on your website and start gaining valuable insights into actions people take after they see your ads.


higher engagement with Website Cards than Tweets with links *
*On average, based on analysis of Twitter internal data, 2015

Ready to launch your ad campaign?

Plan to spend more than $1,000 per quarter?

Get more traffic

Learn how to set up a website clicks or conversions campaign to drive click-throughs to your site.