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Promote your account and grow your Twitter following
Build an engaged audience to amplify your message — on and off Twitter. People who follow you not only see your Tweets, they're likely to become brand advocates and customers.
How do followers campaigns work?
Followers campaigns allow you to promote your account and grow your audience on Twitter. Follower campaigns are displayed in multiple locations across the Twitter platform — including Home Timelines, Who to Follow, and search results — and this suggestion is labeled as Promoted to distinguish it from other recommended accounts.