Promote your Tweets and maximize your reach
Increase brand awareness by getting as many people to see your Tweet as possible. Tweet impressions are the only thing you pay for, but people are also likely to follow, Retweet you, or visit your website after discovering your Tweets.
How do Awareness campaigns work?
Awareness campaigns will help you reach more of your customers and drive better awareness for your brand. You set a bid amount per 1000 impressions (CPM) and the campaign will optimize for unique reach, which should deliver more reach for your campaigns at the same budget, with the same targeting and creative.