Connect with a relevant audience
When you advertise on Twitter, you can use our robust targeting capabilities to get your business in front of the right audience.
Whether you want to reach a niche group or connect with people around the world, we offer a variety of targeting options to help you hit your business goals.
Targeting best practices
- Cover the basics. Select the appropriate location, language and optional device targeting options before selecting additional targeting criteria.
- Select one audience targeting type for each campaign. Choose from follower, keyword, behavior, interest or Tailored Audiences targeting to get meaningful insights into your campaign.
- Experiment. Test different targeting approaches to understand which audience is the best fit and which messages resonate with different groups. You may be surprised by what’s most effective for you.