* Compared to the average engagement rate 7 days prior. Source: Twitter Internal Data, Q1'21-Q3'21 US Live Events. Engagement defined as a user click, favorite, follow, reply, Retweet, quote to any of the advertised brand's Tweets.
** When compared to no exposure to Live Events. Source: Twitter Internal Data, Q1'21-Q3'21 US Live Events Brand Effect Studies. n=7 Live Brand Events.
*** Twitter Insiders US Live Events 2021, N=207 respondents, Q. Have you ever done any of the following actions after seeing a live event on each of these platforms? Please select all that apply. Talked about the product/service featured in the event with friends or family OR Searched for more information on the product/service featured in the event.
**** Twitter Internal, 2022